Pay-Per-Lead · UK Commercial Finance

Exclusive commercial finance leads, delivered in real time.

We generate commercial finance enquiries from real UK SMEs and route each one to a single broker. Screened to your criteria and in your CRM in under 60 seconds. No shared lists, no resold data.

1:1
broker to lead ratio
< 60s
delivery to your CRM
100%
commercial finance focus
Lead journey · live loopStage 01
  1. 1
    Marketing source
    Meta ad → landing page

    UK SME submits commercial finance enquiry

  2. 2
    Lead Distribution System
    Screening · routing engine
  3. 3
    Broker CRM
    Twilio SMS + webhook · < 60s
  4. 4
    Lender
    Packaged & submitted
  5. 5
    Funded · commission paid
    Drawdown complete
One lead. One broker. End to end.
Source → Funded in days
Average funding
£93k+
Exclusive to one broker ✦Commercial finance only ✦Real-time SMS + CRM delivery ✦GDPR & PECR compliant ✦Pre-screened to your criteria ✦Bespoke pricing per brokerage ✦UK SME borrowers ✦72-hour replacement window ✦Exclusive to one broker ✦Commercial finance only ✦Real-time SMS + CRM delivery ✦GDPR & PECR compliant ✦Pre-screened to your criteria ✦Bespoke pricing per brokerage ✦UK SME borrowers ✦72-hour replacement window ✦Exclusive to one broker ✦Commercial finance only ✦Real-time SMS + CRM delivery ✦GDPR & PECR compliant ✦Pre-screened to your criteria ✦Bespoke pricing per brokerage ✦UK SME borrowers ✦72-hour replacement window ✦
Why brokers switch to us

We do the acquisition. You place the deal.

Most brokerages are excellent at structuring, packaging and placing a facility. Very few are excellent at running £20k a month of Meta spend, writing compliant finance creative, and operating a qualification stack that doesn't leak. That's the gap Lead Supplier sits in.

Exclusive, not shared

Every enquiry routes to one brokerage. Your team is the first and only call.

→
Generated in-house

We own the ad accounts, funnels and qualification logic. No reseller chain.

→
Real-time delivery

SMS plus CRM webhook the moment the form completes. Under 60 seconds, every time.

→
Pre-screened to your criteria

Funding amount, sector, turnover and time trading, filtered at the form.

→
Replacement guarantee

Flag a bad lead inside 72 hours and it is replaced. No invoice fights.

→
Built to scale with you

Need more volume? We turn up the media spend. The model scales with spend, not headcount.

→
The process, end to end

Five stages between a stranger seeing an ad and your phone ringing.

01
Acquisition

Tested finance creative on Meta, layered with Google Search as accounts mature.

02
Capture & qualify

One landing page per funding type, screened against your criteria.

03
Route exclusively

Routing, monthly caps and attribution keep every client separate.

04
Deliver in real time

SMS, webhook and backup email, inside 60 seconds.

05
Quality loop

Weekly conversion reporting, credits on bad leads, creative refreshes.

The handoff

From enquiry to your brokerage in seconds

Once a business owner completes their enquiry, they're matched to your brokerage and the lead is delivered directly to you. They can then call your team immediately and/or upload six months of business bank statements directly from the confirmation page.

01
Matched directly to you

The lead is matched to your brokerage and delivered directly to your team.

02
They can call you immediately

Once they've completed their enquiry, they can call your team directly from the confirmation page.

03
Documents collected at source

They can upload six months of business bank statements straight after submitting their enquiry, giving your team the opportunity to receive documents before the first conversation.

Phone showing the Lead Supplier handoff page: your case has been assigned to B2B Loans, upload 6 months of business bank statements, and a Call B2B Loans now button
The market we serve

Broker-led SME finance is no longer a niche channel. It's the channel.

NACFB member brokers wrote £33 billion of SME lending in 2025, and more than 3,000 brokers are competing for those enquiries. Exclusive lead flow is now a structural advantage.

£33bn
Broker-led SME lending (NACFB, 2025)

Up ≈ 25% year on year. The intermediated channel is now core, not alternative.

£50bn
Estimated total broker-led market

Including non-NACFB intermediaries placing UK SME finance.

1,400+
UK commercial finance firms

More brokers means more competition for the same enquiries, and a premium on exclusivity.

3,000+
Individual brokers in the channel

All competing for exclusive, traceable lead flow.

Lead Supplier vs every other option

The difference between a lead and a list.

Four ways UK brokers source commercial finance enquiries, compared on exclusivity, speed, cost and what happens when something breaks.

✓ yes · ✕ no · ○ depends on you

Exclusive to one broker
Lead Supplier
✓
Shared lead reseller
✕
In-house lead gen
✓
Agency on monthly retainer
✕
We handle the whole funnel
Lead Supplier
✓
Shared lead reseller
✕
In-house lead gen
✕
Agency on monthly retainer
✕
Live in days, not months
Lead Supplier
✓
Shared lead reseller
✓
In-house lead gen
✕
Agency on monthly retainer
✕
Pre-screened to your criteria
Lead Supplier
✓
Shared lead reseller
✕
In-house lead gen
○
Agency on monthly retainer
✕
Delivered to your CRM in under 60s
Lead Supplier
✓
Shared lead reseller
✕
In-house lead gen
○
Agency on monthly retainer
✕
Bad leads replaced free
Lead Supplier
✓
Shared lead reseller
✕
In-house lead gen
✕
Agency on monthly retainer
✕
GDPR & PECR consent captured
Lead Supplier
✓
Shared lead reseller
✕
In-house lead gen
○
Agency on monthly retainer
✕
No retainer or salary
Lead Supplier
✓
Shared lead reseller
✓
In-house lead gen
✕
Agency on monthly retainer
✕
Nothing to unwind if you stop
Lead Supplier
✓
Shared lead reseller
✕
In-house lead gen
✕
Agency on monthly retainer
✕
Beyond the lead

Great leads are half the puzzle. We help you win the other half.

We deliver the best quality leads in the channel, and we also help you convert them. After working with dozens of UK brokers, we know what separates the top converting brokerages: speed to lead, pickup rates and document collection.

All of it is included in our pay-per-lead model at no extra cost. Your conversion rate is our business model.

Included with every campaign, never an upsell
01
Speed to lead

Auto-SMS, CRM alerts and call-down routines, wired with you, so every lead is worked while it is still warm.

02
Pickup rates

Caller ID, calling windows, retry cadences and voicemail scripts that get callbacks.

03
Document collection

Bank statements and accounts requested on the very first call, with templates your team can send straight after.

04
Process and systems

We review the path a lead travels after delivery and flag where value leaks, using what we see across the channel.

Who we work with

Built for brokerages who want higher intent and quality leads.

We know what good commercial finance leads look like: real UK SMEs, screened to your criteria, exclusive to you. The question is not whether good leads exist, it is whether you want the version that converts. We work with established brokerages who want their supply fixed properly.

  • Established UK brokerage
    Two or more callers actively working pipeline.
  • Capacity for 100+ leads / month
    Enough top-of-funnel discipline to convert at the volume we deliver.
  • Frustrated with current lead supply
    Tired of shared lists, dead numbers and burnt enquiries from aggregators.
  • Wants exclusivity, not bargain bin
    Understands why one exclusive enquiry beats five shared ones every time.
  • Clear written criteria
    Funding type, ticket size, region, sector, so we screen against something concrete.
What we supply

Commercial finance lead generation, built for UK brokers.

Brokerages come to us to buy commercial finance leads and business finance leads without the shared-data lottery of a marketplace. Every enquiry is qualified and handed to one brokerage while the business owner is still at their desk.

Commercial finance leads

SME enquiries for commercial funding, screened against your criteria and sold once, to one brokerage.

Business finance leads

Owner-managed UK businesses actively researching funding, qualified on revenue, trading history and purpose.

Business loan leads

Amount sought, turnover, time trading and a verified number, delivered live rather than batched.

Commercial loan leads

Unsecured, asset-backed, invoice finance, bridging and mortgages, routed to a single broker per enquiry.

Finance broker leads

Built around how your desk places deals, so your team quotes rather than qualifies cold data.

Exclusive business loan leads

Exclusive business loan and commercial finance leads: never shared, resold or recycled.

Next step

Tell us what a good lead looks like. We'll build the funnel around it.

A 20-minute call to scope funding type, geography, volume and acceptance criteria. One of the founders, no deck.