Pay-Per-Lead · UK Commercial Finance

Exclusive unsecured business loan leads, delivered in real time.

We're a pay-per-lead agency for UK commercial finance brokers, focused on one thing: unsecured business loan enquiries from real UK SMEs. Every lead is generated in-house, screened against your criteria, and routed to one broker only, no shared lists, no five-way race, no resold data.

1:1
broker to lead ratio
< 60s
delivery to your CRM
100%
unsecured loan focus
Live feed · last 3 enquiriesRouting now
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Built around your criteria
Bespoke pricing per brokerage

Volume, ticket size, region and acceptance criteria all priced to the funnel we build for you.

Exclusive to one broker Unsecured business loans only Real-time SMS + CRM delivery GDPR & PECR compliant Pre-screened to your criteria Bespoke pricing per brokerage UK SME borrowers 72-hour replacement window Exclusive to one broker Unsecured business loans only Real-time SMS + CRM delivery GDPR & PECR compliant Pre-screened to your criteria Bespoke pricing per brokerage UK SME borrowers 72-hour replacement window Exclusive to one broker Unsecured business loans only Real-time SMS + CRM delivery GDPR & PECR compliant Pre-screened to your criteria Bespoke pricing per brokerage UK SME borrowers 72-hour replacement window
Why brokers switch to us

We do the acquisition. You place the deal.

Most brokerages are excellent at structuring, packaging and placing a facility. Very few are excellent at running £20k a month of Meta spend, writing compliant finance creative, and operating a qualification stack that doesn't leak. That's the gap Lead Supplier sits in.

Exclusive, not shared

Every enquiry routes to one brokerage. Your sales team is the first and only call, not the fourth voicemail of the morning.

Generated in-house

We own the ad accounts, the funnels, the qualification logic. That means stable cost, stable quality, and no opaque data-reseller chain.

Real-time delivery

Twilio SMS the moment the form completes, pushed straight into your CRM via webhook. Speed-to-lead inside 60 seconds, every time.

Pre-screened to your criteria

Funding amount, sector, turnover, location, time trading, we filter at the form. You only pay for leads that match what you agreed.

Replacement guarantee

Wrong number, duplicate, or off-criteria? Flag it within 72 hours and we replace it. No invoice fights, no quibble emails.

Built to scale with you

Need 200 leads next month? We open another ad set. The model scales with media spend, not headcount, yours or ours.

What's in every lead

Six data points. Every single time.

No half-completed forms, no missing fields, no "we'll get back to you with the rest". Every enquiry we hand over carries the same six pieces of information your packager needs to triage the deal inside thirty seconds.

Plus a phone number, email, timestamped consent record and the UTM trail of the ad that generated it, at no extra cost.

01
Full name

The decision-maker we spoke to on the form, first and last name, properly capitalised, ready to dial.

02
Business name

The trading name of the limited company or LLP applying for funding, captured verbatim.

03
Current annual revenue

Self-declared turnover for the current trading year, banded so you can sort by deal size at a glance.

04
Last year's annual revenue

Prior-year turnover for trend context, gives your packager a head start before they pull bank statements.

05
Loan amount required

How much unsecured funding the borrower is looking for, with anything outside your agreed ticket band screened out at the form.

06
Time trading

How long the business has been operating in months or years, qualified against your minimum threshold before the lead is ever delivered.

The process, end to end

Five stages between a stranger seeing an ad and your phone ringing.

01
Acquisition

Meta is the primary channel, with finance-vertical creative we've tested and iterated. Google Search and native are layered in as accounts mature.

02
Capture & qualify

Dedicated landing pages built for one funding type at a time. Form logic captures funding amount, intent and consent, then screens against your criteria.

03
Route exclusively

Our distribution layer handles routing, monthly caps and ad-set-level attribution, so multiple clients run side by side without ever touching each other's leads.

04
Deliver in real time

Instant SMS to the broker handling it, structured webhook push into your CRM, and a backup email, by the channel you prefer.

05
Quality loop

Weekly reporting on conversion and acceptance, paired with creative refreshes. Bad leads get credited, patterns feed back into the funnel.

The market we serve

Broker-led SME finance is no longer a niche channel. It's the channel.

NACFB member brokers wrote roughly £33 billion of SME lending in 2025, up around 25% year on year. With 1,400+ member firms and 3,000+ individual brokers competing for the same deals, exclusive lead flow has shifted from a nice-to-have to a structural advantage.

£33bn
Broker-led SME lending (NACFB, 2025)

Up ≈ 25% year on year. The intermediated channel is now core, not alternative.

£50bn
Estimated total broker-led market

Including non-NACFB intermediaries placing UK SME finance.

1,400+
UK commercial finance firms

More brokers means more competition for the same enquiries, and a premium on exclusivity.

3,000+
Individual brokers in the channel

All competing for differentiated, traceable, exclusive lead flow that they would rather not have to build in-house themselves.

Lead Supplier vs every other option

The difference between a lead and a list.

Four ways a UK commercial finance broker can put unsecured loan enquiries in front of their team, compared on the things that actually move the P&L: exclusivity, time to live, total cost and what happens when something breaks.

What matters
Lead Supplier
Exclusive pay-per-lead
Shared lead reseller
Aggregators & data brokers
In-house lead gen
Hiring a marketer internally
Agency on monthly retainer
Generic marketing agency
Lead exclusivity
Sold to one broker only, no exceptions
Sold to 3 to 5 brokers at the same time
Yours, but only if you can keep the funnel alive
Often syndicated across the agency's other clients
Who owns the funnel
We own the accounts, you keep the lead data
A third party you never speak to
You own everything, including every risk
The agency, locked behind their tooling
Time to first lead
Three working days from signed contract
Same day, because it is sitting in a database
Three to six months to hire, build and test
Six to twelve weeks of strategy decks first
Typical monthly cost
Bespoke pay-per-lead, no retainer floor
Cheap headline price, recycled supply
£60k+ salary, plus ad spend, plus tooling
£3k to £8k retainer before a penny on ads
Risk if it does not work
You stop buying leads, no notice period drama
Sunk fees on data you cannot use
A salaried hire and a stalled funnel to unwind
Long contracts and exit clauses to negotiate out of
Qualification depth
Pre-screened to your written acceptance criteria
Form fill only, no intent verification
As good as the person you hired makes it
Generic lead capture, rarely finance-specific
Delivery to your CRM
Under 60 seconds, SMS plus webhook plus email
Batched CSV or shared inbox
Whatever your team builds and maintains
Weekly handover at best
Replacement on bad leads
Replaced free inside 72 hours, no invoice fights
Buyer beware
Your sunk media cost, your problem
Quietly written off in the next retainer cycle
Compliance posture
GDPR and PECR consent captured and logged per lead
Often unclear or undocumented
Your legal and DPO problem to own
Usually pushed back onto you in the contract
Who we work with

Built for brokerages who are struggling to source quality leads.

If your team can place deals all day but the top of the funnel is dry, recycled or shared with three other firms, you are the brokerage we built this for. We do not chase one-broker shops testing the water with five leads. We work with established brokerages who know they have a supply problem and want it fixed properly.

  • Established UK brokerage
    Two or more callers actively working pipeline.
  • Capacity for 100+ leads / month
    Enough top-of-funnel discipline to convert at the volume we deliver.
  • Frustrated with current lead supply
    Tired of shared lists, dead numbers and burnt enquiries from aggregators.
  • Wants exclusivity, not bargain bin
    Understands why one exclusive enquiry beats five shared ones every time.
  • Clear written criteria
    Funding type, ticket size, region, sector, so we screen against something concrete.
Next step

Tell us what a good lead looks like. We'll build the funnel around it.

A 20-minute call to scope funding type, geography, monthly volume and acceptance criteria. No deck, no slide carousel, just an honest numbers conversation with one of the founders.

Lead Supplier
Warming up the feed
Connecting to live feed
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