Exclusive unsecured business loan leads, delivered in real time.
We're a pay-per-lead agency for UK commercial finance brokers, focused on one thing: unsecured business loan enquiries from real UK SMEs. Every lead is generated in-house, screened against your criteria, and routed to one broker only, no shared lists, no five-way race, no resold data.
- 1:1
- broker to lead ratio
- < 60s
- delivery to your CRM
- 100%
- unsecured loan focus
- New · Lead 04800Live now£250,000Construction · ManchesterTurnover · £1.8mUse · Working capitalGDPR ✓→ Heritage Capital
- Lead 04801Live now£75,000Hospitality · LeedsTurnover · £640kUse · RefurbishmentGDPR ✓→ Pennine Finance
- Lead 04802Live now£120,000E-commerce · LondonTurnover · £2.4mUse · Stock purchaseGDPR ✓→ Tower Bridge Funding
Volume, ticket size, region and acceptance criteria all priced to the funnel we build for you.
We do the acquisition. You place the deal.
Most brokerages are excellent at structuring, packaging and placing a facility. Very few are excellent at running £20k a month of Meta spend, writing compliant finance creative, and operating a qualification stack that doesn't leak. That's the gap Lead Supplier sits in.
Every enquiry routes to one brokerage. Your sales team is the first and only call, not the fourth voicemail of the morning.
→We own the ad accounts, the funnels, the qualification logic. That means stable cost, stable quality, and no opaque data-reseller chain.
→Twilio SMS the moment the form completes, pushed straight into your CRM via webhook. Speed-to-lead inside 60 seconds, every time.
→Funding amount, sector, turnover, location, time trading, we filter at the form. You only pay for leads that match what you agreed.
→Wrong number, duplicate, or off-criteria? Flag it within 72 hours and we replace it. No invoice fights, no quibble emails.
→Need 200 leads next month? We open another ad set. The model scales with media spend, not headcount, yours or ours.
→Six data points. Every single time.
No half-completed forms, no missing fields, no "we'll get back to you with the rest". Every enquiry we hand over carries the same six pieces of information your packager needs to triage the deal inside thirty seconds.
Plus a phone number, email, timestamped consent record and the UTM trail of the ad that generated it, at no extra cost.
The decision-maker we spoke to on the form, first and last name, properly capitalised, ready to dial.
The trading name of the limited company or LLP applying for funding, captured verbatim.
Self-declared turnover for the current trading year, banded so you can sort by deal size at a glance.
Prior-year turnover for trend context, gives your packager a head start before they pull bank statements.
How much unsecured funding the borrower is looking for, with anything outside your agreed ticket band screened out at the form.
How long the business has been operating in months or years, qualified against your minimum threshold before the lead is ever delivered.
Five stages between a stranger seeing an ad and your phone ringing.
Meta is the primary channel, with finance-vertical creative we've tested and iterated. Google Search and native are layered in as accounts mature.
Dedicated landing pages built for one funding type at a time. Form logic captures funding amount, intent and consent, then screens against your criteria.
Our distribution layer handles routing, monthly caps and ad-set-level attribution, so multiple clients run side by side without ever touching each other's leads.
Instant SMS to the broker handling it, structured webhook push into your CRM, and a backup email, by the channel you prefer.
Weekly reporting on conversion and acceptance, paired with creative refreshes. Bad leads get credited, patterns feed back into the funnel.
Broker-led SME finance is no longer a niche channel. It's the channel.
NACFB member brokers wrote roughly £33 billion of SME lending in 2025, up around 25% year on year. With 1,400+ member firms and 3,000+ individual brokers competing for the same deals, exclusive lead flow has shifted from a nice-to-have to a structural advantage.
Up ≈ 25% year on year. The intermediated channel is now core, not alternative.
Including non-NACFB intermediaries placing UK SME finance.
More brokers means more competition for the same enquiries, and a premium on exclusivity.
All competing for differentiated, traceable, exclusive lead flow that they would rather not have to build in-house themselves.
The difference between a lead and a list.
Four ways a UK commercial finance broker can put unsecured loan enquiries in front of their team, compared on the things that actually move the P&L: exclusivity, time to live, total cost and what happens when something breaks.
Built for brokerages who are struggling to source quality leads.
If your team can place deals all day but the top of the funnel is dry, recycled or shared with three other firms, you are the brokerage we built this for. We do not chase one-broker shops testing the water with five leads. We work with established brokerages who know they have a supply problem and want it fixed properly.
- Established UK brokerageTwo or more callers actively working pipeline.
- Capacity for 100+ leads / monthEnough top-of-funnel discipline to convert at the volume we deliver.
- Frustrated with current lead supplyTired of shared lists, dead numbers and burnt enquiries from aggregators.
- Wants exclusivity, not bargain binUnderstands why one exclusive enquiry beats five shared ones every time.
- Clear written criteriaFunding type, ticket size, region, sector, so we screen against something concrete.
Tell us what a good lead looks like. We'll build the funnel around it.
A 20-minute call to scope funding type, geography, monthly volume and acceptance criteria. No deck, no slide carousel, just an honest numbers conversation with one of the founders.