From ad impression to your CRM in under sixty seconds.
A walk-through of the six layers that turn paid media spend into an exclusive, qualified, broker-ready enquiry, and the systems that keep quality from drifting as we scale.
Form-to-accepted-lead across the panel.
Leads contacted by the assigned broker within 24 hours.
Average broker return on lead spend over a 90-day window.
Mean unsecured facility size placed from our enquiries.
Meta (primary) · Google Search · Native
Finance-vertical tested hooks, refreshed weekly
Funding-type-specific pages, one offer per page
Form logic, intent checks, criteria screen
Exclusive routing, monthly caps, ad-set attribution
Twilio SMS + CRM webhook + email fallback
Paid media, run like a P&L, not a vanity dashboard.
Meta is the workhorse. The platform is uniquely good at finding UK business owners thinking about cashflow, kit, growth or consolidation, and serving them a relevant offer mid-scroll. We run separate ad accounts per funding type so creative fatigue, audience saturation and policy risk stay isolated.
Every account starts on a tested creative framework, pattern interrupt, specific funding outcome, single CTA, then iterates on a fortnightly cadence. Hooks, hero shots, on-screen overlays and scripted UGC are all rotated. The aim is to keep CPL stable while the account matures, not to chase a one-week win.
Once cost-per-lead is stable, Google Search and native are layered in as secondary channels. This isn't about chasing volume for its own sake, it's about diversifying away from single-platform risk so a Meta account-level event doesn't break a client's pipeline.
The form is the filter.
Every landing page in our stack is built around one product: unsecured business loans. One offer per page, one CTA, one qualification flow. That single-product focus is what keeps message-match between ad and form tight, and form abandon rate low.
Every form captures the same mandatory data set on every submission: full name, business name, current annual revenue, last year's annual revenue, loan amount required and time trading, alongside phone, email, GDPR/PECR consent text and a timestamped IP record. Conditional logic disqualifies obvious unfits at the form: under-threshold revenue, businesses trading less than your minimum, and regions outside your panel.
- Loan amount£25k – £500k
- Time trading12+ months
- Annual revenue£180k+
- EntityLtd or LLP
- RegionEngland, Wales, Scotland
- Excluded sectorsAdult, gambling, MLM
Speed-to-lead, productised.
The moment the form completes, our distribution layer decides where it goes. Each client has a monthly cap, an active funding- type subscription, and a delivery route. Round-robin and ad-set level routing means multiple clients can run side by side without ever competing for the same enquiry.
Delivery is immediate. Twilio SMS goes to the broker on call. A structured JSON webhook posts the full lead, including UTM attribution and consent record, into your CRM. An email backup lands in a shared inbox. Most leads are in your team's hands within thirty seconds of submission.
The feedback loop is the moat.
Every Friday you receive a one-page report: delivered volume, acceptance rate, top creative, biggest reject reasons. Anything you flag as off-criteria within 72 hours is replaced, no debate, no invoice tug-of-war.
On our side, those flags feed back into the funnel. If "too small ticket" is the recurring reject reason, we raise the minimum funding threshold on the form. If "wrong sector" keeps appearing, we tighten audience targeting. The acquisition account gets sharper every week you're a client, not flatter.
We're a lead supplier, strictly, deliberately, and on the record.
We capture explicit GDPR and PECR consent on every form, log the IP, timestamp and consent text, and retain a defensible audit trail per lead. Sourcing is fully owned, there's no third-party data resale chain to explain to your compliance lead.
We do not give regulated advice, recommend products, or sit in the advised-sales chain. Financial promotions follow current UK guidance and creative is reviewed before launch. The position is simple: you're the regulated party, we're the supplier of clean top-of-funnel.
What brokers ask before signing.
How quickly can we go live?+
Three working days from contract to the first exclusive lead landing in your CRM. Day one is scoping, day two is build and account warm-up, day three the ads switch on and enquiries start arriving.
Are the leads truly exclusive to my brokerage?+
Yes. Every enquiry we generate is sold to one broker only. We do not resell, recycle or syndicate leads across multiple firms, and we never run the same enquiry through two clients even when the second sale would be free margin. One lead, one broker, no exceptions.
Do we own the creative?+
We retain ownership of the ad accounts and creative library; you receive performance reporting and full attribution. If you ever offboard, your historical lead data goes with you.
What's the replacement policy?+
Wrong number, duplicate, off-criteria or no consent, flag within 72 hours via your client portal and we replace, no questions asked, no invoice fights.
How do you avoid sending the same lead to two brokers?+
Routing is decided at form-submit, not after the fact. Each enquiry is locked to a single client based on funding type, region and current monthly cap before it's ever delivered.