A two-founder operation, deliberately small, structurally lean.
Lead Supplier is run by Joe and Kyle, serving two UK verticals: commercial finance brokers and insurance brokers. One owns the engine that brings clients in. The other owns the engine that makes the leads. There is no third operator and no plan for one, keeping the team small is how the unit economics stay honest.
Leads the commercial side of Lead Supplier, from understanding each brokerage's lending criteria and each insurance broker's classes of business before launch through to onboarding, performance and scaling. Kyle works directly with our finance and insurance broker partners to make sure we're not simply delivering volume, but enquiries that fit how they actually work.
- Broker partnerships across both verticals
- Lending criteria & campaign scoping
- Client onboarding
- Performance & account growth
Leads the acquisition and delivery infrastructure behind every Lead Supplier campaign. Joe is responsible for how enquiries are generated, qualified, verified and routed, with a focus on maintaining lead quality and exclusivity as volume scales.
- Customer acquisition
- Qualification infrastructure
- Lead verification & routing
- Quality control
The division is intentional. Kyle keeps the order book full across both verticals, brokers placing commercial finance and insurance brokers growing their client books. Joe keeps the leads flowing and the cost-per-lead down. Two people, no ambiguity about who owns what, which is what keeps a lean business fast.
Lean by design, not by necessity.
Most agencies grow headcount because that's the easiest answer to "we want more revenue". We grow ad spend. The model is built so that the marginal cost of the tenth or fiftieth client is mostly media spend, not a new junior, a new manager, a new desk.
That has consequences. We do not take clients who would need bespoke account-management theatre, and we do not pitch the kind of strategy slides that exist mostly to justify a retainer. The client roster is deliberately small, six to eight relationships we can genuinely deliver on, rather than forty we cannot.
The honest motivation is that Lead Supplier is engineered to generate the cash that funds the founders' next, more capital-intensive ventures. Treating it as a cash machine rather than a kingdom changes every decision about it, and tends to make it a far better partner for our clients.
Four rules the business is built around.
We do not run a marketplace, and we never sell the same enquiry twice, even when the second sale would be free margin. The product collapses without it.
Every lead we deliver comes from an ad we wrote, on an account we own, captured on a page we built. No re-sold lists, no data of unclear vintage.
We supply leads, full stop. No regulated advice, no lender recommendations, no interference in how you place a deal or a risk. Boring scope, clean execution.
The margin pays for ad volatility, creative refresh, and the occasional replacement. Eroding it doesn't help clients, it just makes us cut corners later.
Est. 2023. Built vertical by vertical.
- 2023Founded in Cork
Lead Supplier is established in Cork, Ireland with one rule that still holds today: every enquiry is exclusive, one lead, one buyer, delivered in real time.
- 2024Commercial finance vertical
The pay-per-lead model is proven with UK commercial finance brokers across unsecured loans, bridging, asset-backed lending and commercial mortgages, all scoped to each broker's lending criteria.
- 2025Results at scale
Broker partners report a 97% pickup rate, a 16% lead-to-close conversion rate and an average 13x return on their lead spend, with funded deals upwards of £27k.
- 2026Insurance broker vertical
The same model extends to UK insurance brokers across commercial, life and protection, private medical and landlord cover, delivering a 97% answer rate and a 28% lead-to-policy conversion rate.
Want to talk to Joe or Kyle directly?
Both founders are on every introductory call. No SDR layer, no junior account manager, the people you meet are the people who run the work.
