Facebook and Instagram ads for estate agents: a UK guide
Meta ads let estate agents reach homeowners in a specific patch before they speak to anyone else. Done well, they produce valuation requests. Done badly, they produce likes.
Why Meta works for seller leads
Homeowners spend time on Facebook and Instagram every day. Ads can target your exact area and speak to people considering a move, long before they list.
What a winning campaign includes
The campaigns that win instructions share the same building blocks.
- A clear patch and audience strategy
- Local creative that looks like your area
- An offer worth acting on, usually a valuation
- A short form and real-time delivery
- A team ready to call immediately
Common mistakes
Boosting listings instead of asking for valuations, sending people to slow websites, and leaving enquiries uncalled for hours.
How Lead Supplier runs it
We handle strategy, creative, campaign management and conversion support, for one estate agent per patch, engineered to deliver 20 new house listings in 90 days. Campaigns go live within the first fortnight.
Frequently asked questions
Do Facebook ads work for estate agents?
Yes, when they ask for a valuation, target the right patch and are followed up fast.
How long until campaigns are live?
Lead Supplier campaigns are live within the first fortnight.