Exclusive homeowner leads, delivered in real time.
A pay-per-lead agency for UK home improvement installers. We generate homeowner enquiries for fencing and decking, artificial grass, solar and battery storage, and air conditioning, screened at the form and routed to one installer only. No shared portals. No four-way race. No recycled data.
- 1:1
- installer to lead ratio
- < 60s
- delivery to your CRM
- 4
- specialist verticals
- 1Marketing sourceMeta ad → landing page
UK homeowner submits an enquiry
- 2Lead Distribution SystemScreening · routing engine
- 3Installer CRMSMS + webhook · < 60s
- 4Survey bookedOn-site or virtual
- 5Job installedHandover complete
We do the acquisition. You do the install.
Most home services installers are excellent at survey, quote and fit. Very few are excellent at running £10k a month of Meta spend, writing compliant creative and operating a qualification stack that filters out tenants, tyre-kickers and out-of-area postcodes before the phone rings. That is the gap Lead Supplier fills.
Every enquiry routes to one installer. Your estimator is the first call, not the fourth voicemail of the morning.
→We own the ad accounts, the funnels and the qualification logic. Stable cost, stable quality, no data-reseller chain.
→SMS the moment the form completes, pushed straight into your CRM via webhook. Speed to lead inside 60 seconds, every time.
→Homeowner status, property type, job scope, budget, postcode radius, timeframe. We filter at the form. You only pay for leads that match.
→Wrong number, tenant instead of owner, off-criteria? Flag inside 72 hours and we replace it. No invoice fights, no quibble emails.
→Need another 100 leads next month? We open another ad set. The model scales with media spend, not your headcount.
→Five stages between a stranger seeing an ad and a job on the calendar.
Meta is the primary channel with vertical-specific creative we have tested and iterated. Google Search and native are layered in as accounts mature.
Dedicated landing pages built for one trade at a time. Form logic captures scope, property, postcode and timeframe, then screens against your criteria.
Our distribution layer handles routing, monthly caps and ad-set-level attribution, so multiple installers run side by side without ever touching each other's leads.
Instant SMS to the estimator on call, structured webhook push into your CRM, and a backup email, whichever channel you prefer.
Weekly reporting on booked surveys and conversion, paired with creative refreshes. Off-criteria leads get credited, patterns feed back into the funnel.
UK home improvement spend is at record levels. Demand is not the problem.
UK households spent over £50bn on home improvement in 2024. Garden landscaping, artificial grass, air conditioning and solar have all posted double-digit annual growth. The channel most installers still lack is a clean, exclusive top-of-funnel that keeps the diary full without leaning on shared portals or price-driven directory sites.
Highest annual figure on record.
Solar and battery demand at all-time high.
Zero-rated to 2027 under UK legislation.
Domestic AC enquiries up sharply since 2022.
A lead is not a list. And neither is a retainer.
The home services lead-gen market is a mess of shared portals, generalist agencies charging monthly retainers and directory sites racing to the bottom on price. Here is where an exclusive pay-per-lead model actually sits against each of them.
| Lead Supplier | Shared portal | In-house lead gen | Agency on retainer | |
|---|---|---|---|---|
| Who else gets the same lead | Nobody. Ever. | 3–5 other installers | N/A (yours only) | Depends on the agency |
| Speed to lead | < 60 seconds to CRM | Minutes (competing) | Depends on your ops | Batched daily / weekly |
| Consent & GDPR chain | Owned, timestamped, auditable | Reseller chain, unclear | Yours to manage | Varies |
| Cost model | Pay-per-lead, capped | Cheap per lead, low quality | Ad spend + headcount | £3–8k monthly retainer |
| Quality control | Screened on 6+ fields | Minimal | You decide | Handoff, weekly reports |
| Scale up / down | Adjust monthly cap | Volume swings hard | Hire more marketers | Renegotiate contract |
| Skin in the game | We replace bad leads free | Rarely refunded | All on you | Retainer paid regardless |
| Break-even for installer | 1 install per 8–12 leads | 1 per 40–60 leads | Depends on efficiency | Depends on retainer ROI |
Built for home services installers who are struggling to source quality leads.
You have crews, vans and an estimator. What you do not have is a repeatable, sustainable source of homeowners actually ready to book a survey. You have tried shared portals, retainer agencies and Facebook groups. None of it holds up when you try to plan install capacity three months out.
You run vans, have insured fitters and can quote and install to a professional standard.
Fencing, decking, artificial grass, solar and battery, or air conditioning, residential-first.
Volume you can actually survey and install without capsizing your ops.
