From ad impression to your CRM in under sixty seconds.
A walk-through of the six layers that turn paid media spend into an exclusive, qualified, installer-ready enquiry, and the systems that keep quality from drifting as we scale.
Blended across the four home services verticals.
Leads contacted by the assigned installer within 24 hours.
Average installer return on lead spend over a 90-day window.
Mean install value across the four verticals we run.
Meta (primary) · Google Search · Native
Trade-specific tested hooks, refreshed weekly
Trade-specific pages, one offer per page
Ownership, property, scope and timeframe screening
Exclusive routing by postcode radius and monthly cap
SMS + CRM webhook + email fallback
Paid media, run like a P&L, not a vanity dashboard.
Meta is the workhorse. The platform is uniquely good at finding UK homeowners with the garden, the roof or the property type, and serving them a relevant offer mid-scroll. We run separate ad accounts per trade so creative fatigue, audience saturation and policy risk stay isolated between fencing, grass, solar and air conditioning.
Every account starts on a tested creative framework, pattern interrupt, specific benefit, single CTA, then iterates on a fortnightly cadence. Hooks, hero shots, before-and-afters and scripted UGC are all rotated. The aim is to keep cost-per-lead stable while the account matures, not to chase a one-week win.
Once cost-per-lead is stable, Google Search and native are layered in as secondary channels. This is about diversifying away from single-platform risk so a Meta account-level event does not break a client's install pipeline.
The form is the filter.
Every landing page in our stack is built around a single trade, fencing and decking, artificial grass, solar and battery, or air conditioning. One offer per page, one CTA, one qualification flow. That single-trade focus is what keeps message-match between ad and form tight, and form abandon rate low.
Every form captures the fields that matter for that trade, ownership, property type, garden or roof, job scope, timeframe, alongside phone, email, GDPR/PECR consent text and a timestamped IP record. Conditional logic disqualifies obvious unfits at the form: tenants, flats without owner consent, and postcodes outside your service radius.
- OwnershipHomeowner only
- Property typeHouse or bungalow
- Fence length10+ linear metres
- Postcode radiusYour service area
- TimeframeWithin 3 months
- ExcludedCommunal, flats, disputes
Speed-to-lead, productised.
The moment the form completes, our distribution layer decides where it goes. Each client has a monthly cap, an active trade subscription, a postcode radius and a delivery route. Round-robin and ad-set level routing means multiple installers can run side by side without ever competing for the same enquiry.
Delivery is immediate. SMS goes to the estimator on call. A structured JSON webhook posts the full lead, including UTM attribution and consent record, into your CRM. An email backup lands in a shared inbox. Most leads are in your team's hands within thirty seconds of submission.
The feedback loop is the moat.
Every Friday you receive a one-page report: delivered volume, surveys booked, top creative, biggest reject reasons. Anything you flag as off-criteria within 72 hours is replaced, no debate, no invoice tug-of-war.
On our side, those flags feed back into the funnel. If "job too small" is the recurring reject reason, we raise the minimum scope on the form. If "wrong postcode" keeps appearing, we tighten the geo radius on the ad set. The acquisition account gets sharper every week you are a client, not flatter.
We are a lead supplier, strictly, deliberately, and on the record.
We capture explicit GDPR and PECR consent on every form, log the IP, timestamp and consent text, and retain a defensible audit trail per lead. Sourcing is fully owned, there is no third-party data resale chain to explain to your compliance lead.
We do not give installation advice, recommend product SKUs or sit in any accreditation chain. Creative is reviewed before launch. You are the accredited party, we are the supplier of clean top-of-funnel enquiries.
What installers ask before signing.
How quickly can we go live?+
Three working days from contract to the first exclusive lead landing in your CRM. Day one is scoping, day two is build and account warm-up, day three the ads switch on and enquiries start arriving.
Are the leads truly exclusive to my company?+
Yes. Every enquiry we generate is sold to one installer only. We do not resell, recycle or syndicate leads across multiple firms, and we never run the same enquiry through two clients even when the second sale would be free margin. One lead, one installer, no exceptions.
Do we own the ads and creative?+
We retain ownership of the ad accounts and creative library; you receive performance reporting and full attribution. If you ever offboard, your historical lead data goes with you.
What is the replacement policy?+
Wrong number, tenant instead of owner, duplicate, off-criteria or no consent, flag within 72 hours via your client portal and we replace, no debate, no invoice fights.
How do you avoid sending the same lead to two installers?+
Routing is decided at form submit, not after the fact. Each enquiry is locked to a single client based on postcode radius, trade and current monthly cap before it is ever delivered.
Do you screen for tenants and leaseholders?+
Yes. Every form captures ownership status and property type before submission. Renters, tenants and unauthorised leaseholders are filtered at the form and never delivered.
