life & protection leads
Exclusive UK life cover, critical illness and income protection enquiries. Screened on age, cover amount, smoker status and existing policies, delivered to one broker in real time.
Built for how brokers actually work.
The FCA's Financial Lives research is blunt about the gap: large numbers of UK adults carry a mortgage or support dependants with no life cover, no critical illness cover and no income protection whatsoever. That is the audience our campaigns speak to directly, people who already know they are exposed and want someone to fix it.
Protection enquiries fail in two places: vague intent and undisclosed health or smoker status. Our forms pin both down before delivery. Every lead states the cover type wanted, the rough sum assured, age band, smoker status and whether anything is already in force, so your first conversation starts from facts rather than discovery.
Every lead includes
Full name
First and last name of the enquirer
Phone number
Verified UK mobile or landline
Email address
Validated and deliverable
Cover required
Life, critical illness, income protection or combined
Sum assured
Banded level of cover they are looking for
Age band
Age of the life to be insured
Smoker status
Smoker or non-smoker, declared at capture
Existing cover
Whether any policy is already in force
You set the criteria.
Criteria are agreed in writing before the first campaign pound is spent. If an enquiry lands outside them, it is replaced, not argued about.
Book a callAge
Typically 18 to 70, adjustable to your provider panel
Cover amount
Minimum sum assured set by you, £50,000 by default
Reason for cover
Mortgage, family, business protection or estate planning
Residency
UK residents only, verified at capture
