Exclusive insurance enquiries, delivered in real time.
We run our own UK insurance campaigns, qualify every enquirer against your written criteria and send each enquiry to exactly one broker: you. No shared data, no aggregator feeds, no retainer.
- answer rate
- 97%
- answer rate
- lead to policy
- 28%
- lead to policy
- delivery time
- <60s
- delivery time
- 1Marketing sourceMeta ad → landing page
UK consumer or business submits a cover enquiry with full consent
- 2Lead Distribution SystemScreening · routing engine
- 3Broker CRMTwilio SMS + webhook · < 60s
- 4Risk captured & quotedMarket approached
- 5Policy boundCommission earned · renewal booked
What brokers on our insurance panel are seeing.
These figures come from our live insurance panel across commercial, life and protection, private medical and landlord cover. They are updated monthly and they define the bar we hold every campaign to.
What's in every lead.
Every insurance lead carries the same eight core data points, so your team knows exactly what they are picking up before they dial. Each class of business adds its own qualifying fields on top.
01
Full name
First and last name of the enquirer
02
Phone number
Verified UK mobile or landline
03
Email address
Validated and deliverable
04
Cover required
Commercial, life, protection, medical or property
05
Sum insured / cover level
Banded value of what needs covering
06
Renewal date
When their current policy expires
07
Primary objective
Cheaper premium, wider cover or first-time buy
08
Current insurer & claims
Incumbent insurer and recent claims history
The protection gap is documented, and brokers are winning share.
This is not our claim. The FCA's Financial Lives 2024 survey found that large numbers of UK adults hold no life cover, no critical illness cover and no income protection at all, despite having dependants or a mortgage. Under-insurance is the norm, not the exception, and that gap only closes when someone speaks to a broker.
On the commercial side, the FCA's own market data shows brokers continue to place the majority of UK commercial insurance premium, because SMEs need cover explained rather than a price comparison table. The enquiry is where that relationship starts, and the firm that answers first almost always keeps it.
And speed matters. Harvard Business Review's audit of 2,241 firms found an average lead response time of 42 hours, with nearly a quarter of companies never responding at all. Firms that made contact within the first hour were around seven times more likely to qualify the lead. It is why every Lead Supplier enquiry is in your CRM in under 60 seconds, not a weekly spreadsheet.
Millions
of UK adults have dependants or a mortgage but hold no life or income protection cover
Source: FCA Financial Lives 2024
42 hrs
average company response time to a web enquiry; 23% never responded
Source: Harvard Business Review, The Short Life of Online Sales Leads
7×
more likely to qualify a lead when contact happens within the first hour
Source: Harvard Business Review, audit of 2,241 firms
Broker-led
the majority of UK commercial insurance premium is still placed through intermediaries
Source: FCA general insurance market data
Four classes. Each with its own criteria.
The fields we capture and the filters we apply change by class of business, because a commercial combined enquiry and an income protection enquiry are qualified in completely different ways.
Commercial & business insurance
SMEs and trades needing liability, property, fleet or package cover. Screened on trade, turnover, employee count and renewal date.
Life & protection
Life cover, critical illness and income protection enquiries. Screened on age, cover amount, smoker status and existing policies.
Private medical insurance
Individual, family and SME group PMI enquiries. Screened on number of lives, budget and whether cover is new or switching.
Landlord & property
Landlords and property owners insuring single lets, portfolios and blocks. Screened on property count, rebuild value and tenant type.
Built for a regulated industry.
- Every enquiry is captured on our own landing pages with explicit, recorded GDPR and PECR marketing consent. We never buy data lists and we never cold-call on your behalf.
- Lead Supplier is a marketing business, not an insurance intermediary. We are not FCA-regulated, we do not advise on or arrange cover, and we never contact the enquirer after the handover. The client relationship is entirely yours.
- Enquiries are framed to support Consumer Duty outcomes: clear wording on the landing page, no incentivised form fills and no misleading price promises before you speak to the client.
- Wrong numbers, duplicates and off-criteria leads flagged within 72 hours are replaced free of charge.
We're not for everyone.
If you want to buy a spreadsheet of ten thousand names and dialler your way through it, we are the wrong supplier. If you want to share leads with three other firms and win on price alone, we are the wrong supplier. If you cannot call an enquiry back within the hour, the economics will not work for you.
If you are a regulated broker who answers the phone, captures the risk properly and wants a predictable flow of opted-in clients asking for cover, that is exactly who we build for.
