Exclusive solar and renewables leads, delivered in real time.
We are a pay-per-lead agency for UK MCS-accredited installers. We generate homeowner and commercial enquiries for residential solar PV, commercial solar, battery storage, air-source heat pumps and EV chargers, screened at the form and routed to one installer only. No shared data. No four-way race. No recycled lists.
- 1:1
- installer to lead ratio
- < 60s
- delivery to your CRM
- MCS
- ready enquiries only
- 1Marketing sourceMeta ad → landing page
UK homeowner submits solar enquiry
- 2Lead Distribution SystemScreening · routing engine
- 3Installer CRMSMS + webhook · < 60s
- 4Survey bookedIn-home or virtual
- 5Installed · MCS certifiedHandover complete
We do the acquisition. You do the install.
Most MCS installers are excellent at surveys, design and commissioning. Very few are excellent at running £15k a month of Meta spend, writing compliant renewables creative, and operating a qualification stack that filters out tenants, flats and off-grid outliers before they ever reach the phone. That is the gap Lead Supplier fills.
Every enquiry routes to one installer. Your surveyor is the first and only call, not the fourth voicemail of the morning.
→We own the ad accounts, the funnels, the qualification logic. Stable cost, stable quality, no opaque data-reseller chain.
→SMS the moment the form completes, pushed straight into your CRM via webhook. Speed to lead inside 60 seconds, every time.
→Homeowner status, roof or land, bill size, sector, region, timeframe. We filter at the form. You only pay for leads that match.
→Wrong number, tenant, or off-criteria? Flag inside 72 hours and we replace it. No invoice fights, no quibble emails.
→Need another 100 leads next month? We open another ad set. The model scales with media spend, not your headcount.
→Five stages between a stranger seeing an ad and a survey on the calendar.
Meta is the primary channel with renewables-vertical creative we have tested and iterated. Google Search and native are layered in as accounts mature.
Dedicated landing pages built for one product at a time. Form logic captures roof, ownership, monthly bill and timeframe, then screens against your criteria.
Our distribution layer handles routing, monthly caps and ad-set-level attribution, so multiple installers run side by side without ever touching each other's leads.
Instant SMS to the surveyor on call, structured webhook push into your CRM, and a backup email, by whichever channel you prefer.
Weekly reporting on booked surveys and conversion, paired with creative refreshes. Off-criteria leads get credited, patterns feed back into the funnel.
UK residential solar just had its biggest year ever. Demand is not the problem.
MCS certified over 200,000 residential solar PV installations in 2024, the highest annual figure on record. Battery storage installations more than doubled. Air-source heat pump installs continue to climb on the back of the Boiler Upgrade Scheme. The channel most installers still lack is a clean, exclusive top-of-funnel.
Highest annual figure on record.
Zero-rated to 2027 under UK legislation.
For air-source and ground-source heat pumps.
Depending on system size and bill.
A lead is not a list. And neither is a retainer.
The renewables lead-gen market is a mess of shared data brokers, generalist agencies charging monthly retainers and in-house marketing teams reinventing the wheel. Here is where an exclusive pay-per-lead model actually sits against each of them.
| Lead Supplier | Shared lead reseller | In-house lead gen | Agency on retainer | |
|---|---|---|---|---|
| Who else gets the same lead | Nobody. Ever. | 3–5 other installers | N/A (yours only) | Depends on the agency |
| Speed to lead | < 60 seconds to CRM | Minutes (competing) | Depends on your ops | Batched daily / weekly |
| Consent & GDPR chain | Owned, timestamped, auditable | Reseller chain, unclear | Yours to manage | Varies |
| Cost model | Pay-per-lead, capped | Cheap per lead, low quality | Ad spend + headcount | £3–8k monthly retainer |
| Quality control | Screened on 8+ fields | Minimal | You decide | Handoff, weekly reports |
| Scale up / down | Adjust monthly cap | Volume swings hard | Hire more marketers | Renegotiate contract |
| Skin in the game | We replace bad leads free | Rarely refunded | All on you | Retainer paid regardless |
| Ownership of accounts | We own & operate | N/A | You own | Usually the agency |
| Break-even for installer | 1 install per 8–12 leads | 1 per 40–60 leads | Depends on efficiency | Depends on retainer ROI |
Built for MCS installers who are struggling to source quality leads.
You have crews, vans and a survey team. What you do not have is a repeatable, sustainable source of homeowners actually ready to book a survey. You have tried shared portals, retainer agencies and Facebook groups. None of it holds up when you try to plan install capacity three months out.
Or actively pursuing certification and ready to install to the standard.
Residential PV, commercial solar, batteries, heat pumps, EV chargers.
Volume you can actually survey and install without capsizing your ops.