How to compare commercial finance lead providers in the UK

There are many lead providers selling to UK commercial finance brokers. Comparing them on price per lead alone is the most common and most expensive mistake. Use these criteria instead.

The comparison checklist

Ask every provider the same questions in writing.

Is every enquiry exclusive, or shared or resold?
How is consent captured and evidenced under UK GDPR and PECR?
How quickly does a lead reach my CRM?
Which data points come with each lead?
What pickup and conversion rates do current brokers see?
Are there retainers, minimum terms or set-up fees?

Red flags

Any of these usually means a high cost per funded deal.

Vague answers on exclusivity
Leads delivered by spreadsheet hours later
No consent trail
Results quoted only as lead volume

How Lead Supplier answers

Every enquiry is exclusive to one broker, opted in under UK GDPR and PECR with a timestamped consent record, delivered in under 60 seconds, and priced per lead with no keyword management retainers. Current brokers see 16% conversion, 91% answer rate and 13x ROI. Lead Supplier also helps brokers improve speed to lead, pickup rates and document collection at no extra cost.

Frequently asked questions

What should I ask a business loan lead provider?

Ask about exclusivity, consent evidence, delivery speed, data points, real conversion results and contract terms.

Is Lead Supplier FCA regulated?

No. Lead Supplier generates marketing enquiries and does not advise on or arrange finance.

Talk to the founders

Book a short call to see if it fits your business.

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