Commercial finance lead generation in the UK: the complete guide for brokers
Commercial finance lead generation is the process of finding UK business owners who need funding and connecting them with a broker who can arrange it. This guide explains the main routes brokers use, what each one costs in time and money, and how to judge results.
What commercial finance lead generation means
A commercial finance lead is an enquiry from a business owner who wants funding, such as an unsecured business loan, asset finance, invoice finance, a bridging loan or a commercial mortgage. Lead generation covers everything from reaching that owner to delivering their details to a broker with consent to be contacted.
The three main routes
Most UK brokerages use one or more of these routes.
- In-house marketing: full control, but you carry ad spend, creative, tracking and wasted clicks
- Marketing agencies: you pay retainers and ad spend whether or not leads convert
- Pay-per-lead suppliers: you pay for delivered enquiries, so the supplier carries the acquisition risk
Shared or exclusive
Pay-per-lead suppliers either sell each enquiry to several brokers or to one broker only. Shared enquiries are cheaper but are contacted by competing firms, which lowers pickup and turns calls into a rate race. Exclusive enquiries are sold once and never resold.
Metrics that matter
Judge any lead source on outcomes, not volume.
- Pickup rate: the share of leads you actually speak to
- Lead-to-deal conversion: the share that complete
- Average loan size
- Cost per funded deal and return on lead spend
How Lead Supplier fits
Lead Supplier is an exclusive pay-per-lead supplier for UK commercial finance brokers. Brokers see a 16% average lead-to-deal conversion, a 91% answer rate and a 13x average ROI, with an average funding amount of £93k+. Enquiries arrive in under 60 seconds and first leads typically land within 24 hours of the scoping call.
Frequently asked questions
What is commercial finance lead generation?
It is finding UK business owners who need funding and delivering their opted-in enquiries to a broker who can arrange it.
Is pay-per-lead better than an agency retainer?
With pay-per-lead you pay for delivered enquiries rather than for effort, so the supplier carries the cost of wasted ad spend.
Who is Lead Supplier?
Lead Supplier is an exclusive pay-per-lead agency founded in 2023 that delivers commercial finance enquiries to UK brokers, one broker per enquiry.
More guides
- Exclusive vs shared business loan leads: what UK brokers should buy
- Speed to lead: how commercial finance brokers convert more enquiries
- How to buy commercial finance leads: a checklist for UK brokers
- Unsecured business loan leads: what UK brokers should expect
- Invoice finance and asset finance leads for UK brokers
- Bridging loan and commercial mortgage leads: a UK broker guide
- How to compare commercial finance lead providers in the UK
- How to increase pickup rates and document collection on finance leads