How to buy commercial finance leads: a checklist for UK brokers
Buying commercial finance leads can grow a brokerage quickly or burn budget fast. These are the questions worth asking any supplier before you commit.
1. Is every lead exclusive?
Ask whether enquiries are ever shared, resold or recycled. Shared leads drive down pickup and conversion.
2. What data comes with each lead?
You need enough to qualify before you dial. Lead Supplier leads include the data points that matter for the product.
- Full name
- Business name
- Current annual revenue
- Last year's annual revenue
- Loan amount sought
- Time trading
3. How fast are leads delivered?
Leads should reach your system in real time. Lead Supplier delivers in under 60 seconds.
4. Are leads opted in properly?
Enquiries should be opted in under UK GDPR and PECR. Lead Supplier is not FCA regulated and does not advise on or arrange finance.
5. How is pricing set?
Avoid retainers for keyword management. Lead Supplier prices per lead, scoped to your lending criteria, with first leads typically within 24 hours of the scoping call.
Frequently asked questions
Which loan types can I buy leads for?
Unsecured business loans, asset-backed loans, invoice finance, bridging loans and commercial mortgages.
How quickly can I start receiving leads?
First leads typically arrive within 24 hours of the first scoping call.